Sustainable Management and Marketing

since 2022

Digitization and transformation of a group of restaurant businesses with the aim of achieving zero food waste and sustainable management, especially in relation to purchasing and employee management.

2019 – 2021

Together with the design office Capitale in Berlin and Vienna brand relaunch, naming, corporate redesign and development of a new positioning of the Karlsruhe University of Applied Science

2014 – 2016

Brand development, naming, corporate design and website development as well as conception and implementation of all analog and digital measures for the Schmittwerke in Bischofsheim.

2012 – 2016

Brand relaunch, naming, corporate redesign and development of new digital touch points (website, Xing, etc.) as well as corporate communication for medium-sized tax consultancy, auditing and legal advice Leinauer Müller und Partner. Awarded an iF Award 2014

2012 – 2013

Project management and content-related project responsibility for the brand relaunch of BAW (Bavarian Academy for Advertising and Marketing). Redevelopment of the entire digital and analog brand identity, corporate design and strategic reorientation of communication.

2009 – 2010

Project management for the digital implementation of a brand turnaround from the then Hypo Real Estate to the Deutsche Pfandbriefbank. Development of the digital aspects of brand management and communication e.g. through website and intranet. Details are confidential.

2007 – 2008

Project coordinator for the management board of Axel Springer AG in the development of Autobild Espana with online and print editorial, business unit, website, etc … Our role: ongoing coordination and coordination of all activities between the Springer management board in Berlin and the Autobild publishing management in Hamburg and the Spanish publishing office in Madrid and the international project team.

2006 – 2008

Interim CIO / CTO for Discovery Germany and technical project management for the development and launch of DMAX. Our role: Project management and project management for the development of the office infrastructure as well as all broadcast planning, marketing, broadcast processing, reporting and billing systems for the operation of DMAX and the expansion of the German branch from 35 to 120 employees.

2005 – 2006

Project management for Blue Order AG in Kaiserslautern as part of a major project for the Dutch company Beeld en Geluid. The content was the creation of the largest digital moving image archive in Europe at the time with 2 petabytes of storage under the general contractor of Sony Europe. Blue Order was the largest of 16 subcontractors at the time, as BO’s system was the central control and administration system of the media archive. Our role: Sub-project management for the part of BO and in this function member of the project management for the overall project.

2002 – 2006

Development and introduction of an e-government service for applying for work and residence permits for the Office for Economy and Labor of the Canton of Zurich. Our role in it: Interim project management or “Alter Ego” of the business development agency of the Canton of Zurich and project management of the overall project for the commissioned external companies (PWC Switzerland and others).

1994 – 1996

Development and introduction of a new accounting system for the Bavarian Association of Statutory Health Insurance Dentists with what was then the first extranet in the health sector. Our role in it: Business analysis and software conception for the accounting system and, together with other people, project management of the entire project.